SAM — Software Asset Management
ServiceNow SAM and ITAM implementation: license compliance, CMDB integration, cost optimization, and audit defense. Expert delivery from EFS Now.
Know what you own, what you owe, and what you can reclaim.
Software audits shouldn’t be a fire drill. As a core component of ServiceNow IT Asset Management (ITAM), our SAM practice builds programs that give you continuous visibility into your software estate, ensure license compliance, and identify cost savings you didn’t know existed — all synced to your CMDB for a single source of truth.
What We Deliver
- Software Discovery & Normalization — Automated discovery across all endpoints, normalized against publisher catalogs and synced to your CMDB
- License Compliance — Real-time effective license position (ELP) calculations for audit readiness
- Cost Optimization — License reclamation, right-sizing, and renewal negotiation support
- Vendor Management — Contract tracking, entitlement management, renewal alerting, and Procurement workflow integration
- Audit Defense — Pre-audit assessments and audit response coordination
Publishers We Cover
Microsoft, Adobe, Oracle, SAP, IBM, VMware, Salesforce, and 200+ additional publishers in the ServiceNow content library.
SAM by the Numbers
- 30% avg license cost reduction
- 100% audit readiness
- 200+ publisher normalizations
- 90-day time to value

SAM in ServiceNow provides complete visibility into your software licenses, usage, and compliance posture. It automates license reconciliation, identifies unused or underutilized software, and generates audit-ready compliance reports. EFS implements SAM to help organizations avoid audit penalties and optimize software spending.
SAM maintains a continuous, real-time view of your license entitlements versus actual deployments. When an audit notice arrives, you can generate compliance reports in minutes instead of scrambling for weeks. EFS has helped clients survive audits from Microsoft, Oracle, SAP, and other major vendors with zero penalties.
Organizations typically see 20–30% reduction in software spending within the first year through identifying unused licenses, renegotiating contracts with accurate usage data, and avoiding audit penalties that can reach millions of dollars. The implementation typically pays for itself within 6 months.
Let's talk about what you're building.
Our team brings over two decades of experience to every engagement. Tell us about your project and we'll show you what's possible.
Let's talk about what you're building.
Our team brings over two decades of experience to every engagement. Tell us about your project and we'll show you what's possible.